That’s not to say the company will be getting rid of its jewelry category altogether, though.
Ivanka Trump Fine Jewelry, launched by the first daughter in 2007, is coming to an end.
After disappearing from Neiman Marcus’ website in February and then reappearing on the site just last week, it looks like there’s no need to wonder whether or not it will appear again (or not). The Ivanka Trump brand is discontinuing the fine jewelry collection, which offered a range of pieces from a diamond and 18k yellow gold cuff for $10,420 to a diamond cluster ring for $1,930, according to the company.
“As part of our company’s commitment to offering solution-oriented products at accessible price points, we have decided to discontinue the Ivanka Trump Fine Jewelry collection,” Abigail Klem, president of the Ivanka Trump brand, said in a statement. “We will be focusing our efforts on existing and new categories that are most relevant to our loyal customers — including fashion jewelry, which successfully launched last fall with price points that are aligned with the rest of our collection.”
The Ivanka Trump brand currently offers jewelry at a more appealing price point to the masses, including $28 faux pearl drop earrings and a $68 faux pearl- and crystal-encrusted bracelet. Both jewelry pieces are currently sold on the Lord and Taylor website.
The brand’s decision to end its fine jewelry line confirms Hollywood Insight‘s report in February that had retailers skeptical it would continue. “I heard that if we want pieces from the existing collections that they’ll be produced, but there will be no new collections,” Maria Frasca, owner of Frasca Jewelers in Palm Desert, Calif., told Hollywood Insight. A spokesperson for Couture Jewelry Show, an annual jewelry and watch trade fair in Las Vegas, also confirmed to Hollywood Insight that Ivanka Trump Fine Jewelry, which has presented its collections at the show since 2013, is not on this year’s exhibitors list.
Ivanka Trump stepped down from her positions at her namesake company in January and appointed Klem as the new leader.