The Kardashians have been accused of a cheap cover-up, stealing the name of a high-end make-up line and slapping it on their own drugstore brand … so claims the dude who sells the fancy products.
Kim, Khloe and Kourtney are launching Khroma Beauty … a cosmetics line you can get next month at not-so-fancy places like CVS, Sears, and Ulta.
Michael Rey, the co-owner of Chroma Makeup in Bev Hills tells TMZ …. his brand took 12 years of blood, sweat and tears to build and now boasts an A-List clientele — but he grouses the Kardashians line cheapens his products and creates confusion in the marketplace.
Michael fears his high-end customers will run for other parts of the Hills … thinking their primo cosmetics are not so primo after all ….and they’ll be embarrassed to say they wear Chroma.
Michael says he’s hired a legal team, but hasn’t made contact with the Kardashians just yet. He hopes they’ll change the name — but if they don’t he’s prepared to take legal action.
Michael has drafted a letter to his customers making it as clear as concealer — Chroma in NO WAY is associated with the “low-budget cosmetic products” the Kardashians are hocking.
We reached out to the Kardashians. So far, no word back.